The Web Devided
Fluid or rather its new name responsive web design is a typical paradigm of the web. It doesn’t really exist anywhere else, which in of itself is not surprising. Some industries like the publishing industry wants to get in on the act but are still busy defending their turf. They, like many other industries, won’t commit to a new way of thinking.
The old world will not evolve into the new one because they put most of their energy in to what they still have. Incumbents are not saddled by such a burden. The prize is usually theirs for the taking.