Designing 2008
Ever since I started working with the web’s digital media I’ve been surprised by the lack of design. Not that there was no design, on the contrary, it’s just that it seemed to be driven by narrative and not also by functionality. Graphic designers and art directors still seem to have this skewed view of online media. The web, to this day, remains dominated by IT due to the amount of money needed to get projects realised. Many solutions found on the web are in concept driven by technology and not by narrative. Web design and web technology often don’t appear to be in balance. That is slowly changing because more budget is being made available to the front-end side of the business. This is in part due to the commoditization of basic web publication technologies and how users now use the Internet in a visceral way.